FROM THE unmet babies are brought home and cradled in their pink or blue
blankets, implications have been made about gender and color. While there
are no concrete rules about what colors are exclusively feminine or masculine,
there have been studies conducted over the past seven decades that draw some
generalizations. Let' s take a look at what they say about colors and gender.
COLORS BY GENDER
The following was taken from a study done in 2003 by John Hallow,
which com pared color preferences amoung various demographics.
Harlock polled 232 people from 22 countries around the world.
PARTI CSPAN TS PARTICIPANTS
Pu rpll = Om, shoot men said 1% said
that blue was their that blue was their
favorite color favorite color
Least Favorite Color
Blue = %
Red = Om,
33% or men said
brown was their, a L their
favorite calor least
nine Reigns Supreme The Color Purple
Both males and Females like the color blue, which The most notable gender difference can be seen in
receives favor with 35% or ale respondents and the color purple. The study reported that 13% or
more than HALF ofthe male respondents. female participants chose purple mu. ire.
No males chose purple as their favorite.
Why is one so popular?
Tomes could be written about the combine and
why people like it so much, Blue is universally
favorite among all age groups and genders.
CHEAP" OR " " COLORS
In the study done by Hallow, male
and female participants disliked many
crime same colors. Interestingly, the
least favorite color" charts are very
similar to the colors that the participants
considered "cheap" or "Inexpensive" in 6%
26% chi! part
that they Cami red orange _ - _
to be a "cheap" color
A CLOSER LOOK
In 2007, Doctors Anya Guilbert and Ling created an experiment
to explore how men and women differ in their perception of color.
HOW THE EXPERIMENT WORKED
The color spectrum was divided into Various colors were taken out of each
two groups, The first group contained group and were used to color a number
jadegreen colors and second group of rectangles.
Participants saw two rectangles of They were then asked to select
3 different colors flash on a 4 which rectangle they preferred,
computer screen. and the screen would move on to
another set of rectangles.
RESULTS OF THE EXPERIMENT
The experiment showed that men and women both preferred blue
out of the sets of colors. When asked to choose from mixed colors,
women liked colors that are closer to the red end of the spectrum,
where shades of pink are found.
Bright vs. Soft Colors Ach romatic
in the experiment, both men and women had the same As a general rule, men tolerate achromatic colors more
However, the experiment showed that women gravitate huehue black, white and shades or gray,
toward soft colors, while men like bright ones.
Men prefer Women prefer
s and Shearer experiment round that women preferred tints more than
A Mew ill
shades, its often proposed that the reason is due to their higher consciousness
of specific colors. new is simply any ( with white added. A color scheme
using tints is soft, youthful and soothing, A "shade" is simply any color with
black added. Shades are deep, powerful and mysterious.
MEN KEEP IT SIMPLE
What may be simply "purple" to a man, could be
grape, plum or any other fruitflies variant to a woman.
Mcinnis, y. H. & Shearer, i. K. (). Relationship between and selected preferences for the individual.
Eysenck, H l.( ). Juridical and excremental study or war American journal
D. J. (1990) Role of color in perception of attractiveness
guilford, l P &Smith, P. c new Xsystem
pi i rein