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All-time soccer superstar Cristiano Ronaldo's gesture at a Euro 2020 press conference wiped $4 billion off Coca-Cola's market value on Monday.
Ronaldo, sat beside Portugal manager Fernando Santos ahead of his team's match against Hungary, irritably set aside two bottles of the soda drink placed before him. He then picked up a bottle of water and appeared to encourage drinking that instead by saying "Água!" - which is Portuguese for water.
Coca-Cola's shares opened trading around $56.17 on Monday, then had fallen 1.6% to $55.22 by the end of the press conference. That coincided with a sharp drop in market value from $242 billion to $238 billion, or a $4 billion loss. The soft-drink manufacturer's shares continued to slide on Tuesday, falling 0.3%.