subscribe for more
In 1965, when he was cast alongside Robert Culp in the I Spy espionage adventure series, Cosby became the first African-American co-star in a dramatic television series, and NBC became the first to present a series so cast. At first Cosby and NBC executives were concerned that some affiliates might be unwilling to carry the series. At the beginning of the 1965 season, four stations declined the show; they were in Georgia, Florida, and Alabama. Viewers were taken with the show's exotic locales and the authentic chemistry between the stars, and it became one of the ratings hits of that television season. I Spy finished among the twenty most-watched shows that year, and Cosby would be honored with three consecutive Emmy Awards for Outstanding Lead Actor in a Drama Series.
During the run of the series, Cosby continued to do stand-up comedy performances and recorded a half-dozen record albums for Warner Bros. Records. He also began to dabble in singing, recording Silver Throat: Bill Cosby Sings in 1967, which provided him with a hit single with his recording of "Li'l Ole Man". He would record several more musical albums into the early 1970s, but he continued to record primarily stand-up comedy work.
In June 1968, Billboard reported that Cosby had turned down a five-year, US$3.5 million contract renewal offer and would leave the label in August that year to record for his own record label.
Tetragrammaton Records was a division of the Campbell, Silver, Cosby (CSC) Corporation, the Los Angeles based production company founded by Cosby, his manager Roy Silver, and filmmaker Bruce Post Campbell. It produced films as well as records, including Cosby's television specials, the Fat Albert cartoon special and series and several motion pictures. CSC hired industry veteran Artie Mogull as President of the label and Tetragrammaton was fairly active during 1968–69 (its most successful signing was British heavy rock band Deep Purple) but it quickly went into the red and ceased trading during 1970.