YASMIN ADMAD (7 January 1958 -- 25 July 2009) was a film director, writer and scriptwriter from Malaysia and was also the executive creative director at Leo Burnett Kuala Lumpur. Her television commercials and films are well known in Malaysia for their humour, heart and love that crosses cross-cultural barriers, in particular her ads for Petronas, the national oil and gas company. Her works have won multiple awards both within Malaysia and internationally. However in Malaysia itself, her films are highly controversial since they depict events and relationships seen as forbidden by social conservatives, especially hard-line interpretations of Islam.
LEO BURNETT (October 21, 1891 -- June 7, 1971) was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer. He was known for being heavily involved in the Creative Revolution in the 1960s, with other great advertising heads like David Ogilvy, William Bernbach and Mary Wells. Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
His own firm, the Chicago-based Leo Burnett Company, became the 10th largest advertising agency in the world, the eighth largest in the United States, and one of only a handful of top-ten American agencies not headquartered in New York City.
A Private company formed in 1935 and officially running under the name of 'Leo Burnett Company, Inc.' Which is a wholly owned subsidiary of Publicis Groupe. The Company started with eight employees and three clients. It now operates with 200 units globally and the company also includes 'a variety of speciality marketing services and 94 full-service advertising agencies in 83 countries.'