good guy pepsi. . I Will 3 People stole the secret recipe of Coke and contacted Pepsi to sell it, Pepsi immediately informed the FBI and Coke about it.. Why would Pepsi want Coke's recipe? They based their business on their own product and those who drink it want Pepsi, not Coke. good guy pepsi I Will 3 People stole the secret recipe of Coke and contacted Pepsi to sell it immediately informed FBI about Why would want Coke's recipe? They based their business on own product those who drink not