Media Matters has already secured access to raw data from Facebook,
Twitter, and other social media sites. We have also put in place the
technology necessary to automatically mine white nationalist message
boards and communities for our archive.
in Facebook engagement our the
past It years, from 4. 8 million
in 2013 to 56. 9 million in 2016
We will now develop technologies and processes to systematically monitor
and analyze this unfiltered data.
The earlier we identify a fake news story, the more effectively we can quash it. With this new technology
at their fingertips, researchers monitoring news in real time will be able to identify the origins of a lie with
mathematical precision, creating an early warning system for fake news and disinformation.
Bringing this data analysis to scale will also allow Media Matters to identify which individuals and
outlets are the most destructive forces driving fake news, misinformation, and harassment.
advances in cloud computing and machine learning will enable us to identify patterns
and connections that would otherwise go under the radar, We will be able to assess where and how
misinformation is likely to move, who will be affected by it, and what needs to be done to neutralize it,
But predictive technologies are only as good as the data that goes into them. The more data the system
has to analyze, the richer its insights. Media Matters' already extensive archive gives this new
system a .
COLLABORATING WITH SOCIAL MEDIA PLATFORMS
Outlets that push fake news are completely dependent on Facebook to spread their lies, and ad
networks like Google to fund them.
Media Matters has unique insight to help fix problems in this part of the media landscape,
After Facebook responded to our campaign by acknowledging the problem of fake news and agreeing
to do something about it, we began a dialogue. It became clear from these conversations that Facebook
needed our help in fully understanding the problem and identifying concrete solutions. Further, it also
became clear that we had information and insight that they didn' t have that was helpful in educating
them on the full scope of the problem, For example, Media Matters had a detailed map of the
constellation of rightyking Facebook pages that had been the biggest purveyors of fake newsies well
as insight into the food chain of fake news and how it was moving through the Facebook ecosystem.
Similarly, after Google revised their terms of service in order to prohibit miscalled fake news sites from
using their advertising network, it was Media Matters that had the information necessary to identify
40 of the worst fake news sites to which this policy applied.
GOT FACEBOOK TO COMMIT FIGHTING THE RISE OF FAKE NEWS.
During the 2016 election, Facebook refused to do anything about the dangerous rise of fake news or even
acknowledge their role in promoting disinformation: Mark Zuckerberg called the notion that fake news is
a problem =. In November, we launched a campaign pressuring Facebook to: 1) acknowledge the problem
of the proliferation of fake news on Facebook and its consequences for our democracy and 2) commit to taking
action to for the problem. As a result of our push = accountability, Zuckerberg did both. Our campaign was
covered by prominent national political, business, and tech media outlets, and we' been engaging with Facebook
leadership behind the scenes to share our expertise and offer input on developing meaningful solutions.