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The recipe for a perfect logo

TIMIE RECIPE ? A
LOGO
Your logo must appeal to your target audience.
Example
Red Bull
Adventurous C)
Masculine and powerful Fun and cute
Avoid obvious design choices Make your logo memorable.
and cliches.
A global brand' s logo should never be a globe. Design your logo distinctively so that it catches prospects'
An air travel companys logo shouldn' t he an airplane, an even in a sea clothe! logos.
Make your logos eternally relevant. Avoid trendy fonts and design
elements.
are timeless and age like a fine wine. Trends we out fast. Brush script fonts and an designs now
look we and outdated.
BE NEW
Strive for boldness with your design. Don' t follow trends, create them.
i ctrae Q g
It IS always better to be the
trendsetter man to be the
copycat. it you chase trends,
by your logo' s
uniqueness.
you' ll ijarritos be
TRENDS a behind.
Don' t be too busy. Say one thing. Have one message.
Remember, less is more. Focus on a single, clear concept. not multiple
BE CONSISTENT
USE YOUR DESIGN TO REINFORCE YOUR BRAND
WING
Apples Symbol Burger Kings Combination Mark
Represent knowledge Resembles a hamburger
HAVE THE CORRECT BALANCE OF WHITE SPACE
r, Microsoft BLE Company
Balanced Unbalanced
TAKE ADVANTAGE OF SHAPE PSYCHOLOGY
Circles squares Triangles
Community Balance Power
Unity Professionalism Masculinity
Complete Security Stability
USE FONTS TO CONVEY THE RIGHT EMOTIONS
Disney' s brand is based on treating happiness through fun, magical experiences.
Wust, DISNEY
Fun and (motive font Elegant and but
LEVERAGE YOUR NEGATIVE SPACE
IMI Feedlik
S' between "N and w Implied arrow between "E' anew
USE COLOR TO REINFORCE YOUR MESSAGE
Red
weman
Green Blue
NATURAL INA'
enemy
AFFLUENCE success
Orange Purple
COMMUNICATIVE
soon
IMAGINA we
Cheerios humane YAHOO! SONY
ADAPTABLE
Does the logo look good whether it' s Does it look good in black and white?
small or large?
tale Pst
it should have the same impact whether it' s on e small it should be clear, any clean and easily when
phone or giant computer screen. printed In black and white or in just one color.
...
+873
Views: 30671
Favorited: 371
Submitted: 12/08/2015
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[ 149 comments ]
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99 comments displayed.
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+106
#52 - therealkakashi (12/08/2015) [+] (8 replies)
stickied by crixuz
I have an advanced diploma in advertising (making logos and brand identities for companies is literally my job). Reading this, then reading the **** storm in the comments, is ******* hilarious.

>Everyone's FW
Reply
+276
User avatar #3 - nanako ONLINE (12/08/2015) [+] (11 replies)
stickied by crixuz
Coca Cola is literally the ******* thing that you say not to do, right next to it. And it's in the "good" column
Reply
+54
#38 - ritzrules (12/08/2015) [-]
"Logo of thing should not be thing because dumb."
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+95
#40 to #38 - ritzrules (12/08/2015) [-]
"Red Bull logo is red bulls???? BRILLIANT"
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+55
#42 to #40 - anon (12/08/2015) [-]
Yeah but Red Bull sells energy drinks not red bulls
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+62
User avatar #43 to #42 - theasguard ONLINE (12/08/2015) [-]
And an airline sells flights not ******* planes.
Reply
+71
#45 to #43 - twentyseconds ONLINE (12/08/2015) [-]
holy **** every one is making such great arguments
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+1
#142 to #43 - JustintheWaysian ONLINE (12/09/2015) [-]
An airline using an airplane logo is like Redbull's logo being a literal can of itself.
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0
#127 to #43 - anon (12/08/2015) [-]
on a plane
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+2
User avatar #86 to #40 - thepizzadevourer ONLINE (12/08/2015) [-]
Red bulls aren't cliches in and of themselves, though. I'd never even heard of a red bull before the drink came out. It's just making the point that you want to catch people's attention, not give them something they expect.
Reply
+131
#14 - jjholt (12/08/2015) [-]
u wot m8
Reply
+1
#25 to #14 - anon (12/08/2015) [-]
Coca Cola is designed so it looks like a bottle sideways
Reply
+65
#47 to #25 - wimpymanatee (12/08/2015) [-]
I think it looks like a guy with a hat.
Reply
+30
#49 to #47 - fcrocker (12/08/2015) [-]
u need to lay off the dank m8
Reply
+3
#99 to #47 - wyrddarcnyzz (12/08/2015) [-]
How in the frozen hell did you see that?
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+1
#107 to #99 - anon (12/08/2015) [-]
How in the forzen hell does anyone see a bottle?
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+1
User avatar #109 to #107 - wyrddarcnyzz (12/08/2015) [-]
That too.
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+12
#46 to #25 - werotus ONLINE (12/08/2015) [-]
???
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+4
User avatar #84 to #14 - thepizzadevourer ONLINE (12/08/2015) [-]
Coca-Cola doesn't have a brush font because brush fonts were popular.
Brush fonts are popular in logos because Coca-Cola used one. It's the most recognizable logo on the face of the planet, bar none. Besides, the Coca-Cola logo is an example of calligraphy, not some computer-generated font.
Reply
+2
#100 to #84 - anon (12/08/2015) [-]
Fonts aren't computer generated. Someone personally made each font you use.

You're right about the rest though.
Reply
+2
User avatar #101 to #100 - thepizzadevourer ONLINE (12/08/2015) [-]
What I meant was "someone typed it out on a computer for the logo rather than coming up with an original logo themselves"
Obviously fonts are originally made by someone, but generally it's not a company looking for a new logo
Reply
+33
User avatar #18 to #14 - goobyman ONLINE (12/08/2015) [-]
#1 not easily created with a simple font
#2 easily created with a simple font
Reply
+223
#5 - londontoedinburgh (12/08/2015) [-]
Don't make a global brand a globe or an airline a plane because it's too obvious, but Burger King should be a burger because it's clear what it represents?
Reply
0
#130 to #5 - fuckedbyapony ONLINE (12/09/2015) [-]
Wimpy's is a burger too, Taco bell is a bell, Dominoes is a domino, white castle is a white castle

What can you do
Reply
+19
#11 to #5 - anon (12/08/2015) [-]
Apple is an apple... ¬_¬
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+42
#19 to #11 - anon (12/08/2015) [-]
but they don't sell apple :o
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+20
User avatar #7 to #5 - darknak ONLINE (12/08/2015) [-]
it's not a burger. it's close, but it's not a burger
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+9
#120 to #7 - internetnick (12/08/2015) [-]
Same can be said for their burgers.
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+18
User avatar #17 to #5 - novaphyer (12/08/2015) [-]
It's more along the lines of, everybody does the airplane or globe for their respective business, if you're part of the same business, do something else.

Burger King gets away with it since it's the first and most recognizable, if another burger place did something along the same lines, it wouldn't be unique to them.
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+18
#29 to #5 - internetnick (12/08/2015) [-]
I went 20 years not realizing Burger King's was a burger
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+3
#79 to #29 - shaturnex (12/08/2015) [-]
Maybe you don't read enough to feed your imagination.
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+2
User avatar #88 to #29 - noahlikespie (12/08/2015) [-]
I went years without noticing the arrow in FedEx
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+41
User avatar #13 - warioteam (12/08/2015) [-]
the biggest rule of all is to remember to occasionally break the rules
take them as guidelines, not as orders. that's the mindset all of your art should take
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+1
User avatar #20 to #13 - discobleach ONLINE (12/08/2015) [-]
this isn't art, it has completely different rules than art
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+9
User avatar #21 to #20 - warioteam (12/08/2015) [-]
choose to interpret it any way you like
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+3
User avatar #63 to #20 - radioactivepainter ONLINE (12/08/2015) [-]
It's graphic design. Which is an art form.
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+3
User avatar #60 to #20 - peeinacup (12/08/2015) [-]
I had my major as Graphic Design for my first semester of college. It is 190% art.
Reply
+34
#44 - twentyseconds ONLINE (12/08/2015) [-]
HOLY ****

am i the only retard who didn't notice this at all??
Reply
0
User avatar #132 to #44 - shorea (12/09/2015) [-]
it's been going around the internet for like few years now.
I'd have never noticed, but I saw the post about the hidden things in logos like, I dunno, 5 years ago?
can't find the comp, but here's some of them: www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798
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0
User avatar #80 to #44 - shaturnex (12/08/2015) [-]
**shaturnex used "*roll 1, Magic 8-Ball*"**
**shaturnex rolls Outlook not so good**
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+5
User avatar #56 to #44 - conisnon (12/08/2015) [-]
I didn't notice it until my art teacher told the class about this when we were doing word art.
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+41
#53 - utburd (12/08/2015) [-]
Natural
Ethical
Affluence

Feminine
Tranquil
Loving

Balanced
Professional
Secure

AAAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAAAA
No.

Reply
+5
User avatar #131 to #53 - kitaao ONLINE (12/09/2015) [-]
Note the box created by the negative space is a cell. Prisons have cells. Remember, we're stuck here forever.
Reply
+21
#34 - anon (12/08/2015) [-]
Ah yes. Those powerful, masculine triangles. So rigid and manly.

No really, all this tells me is that trying to establish hard and fast rules for something so fluid and subjective makes you look really dumb.
Reply
+51
#33 - skumbaner (12/08/2015) [-]
DISNEY logo > DiSNEp logo
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0
User avatar #140 to #33 - civilizationv (12/09/2015) [-]
more like Gisnep
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+19
User avatar #50 to #33 - jesusisagoose (12/08/2015) [-]
as a kid i thought it said gisnep
Reply
+5
User avatar #57 to #50 - greenjacketcs ONLINE (12/08/2015) [-]
For me: 6☺SNEp
Reply
+9
User avatar #8 - misticalz ONLINE (12/08/2015) [-]
Use vector based editing software such as Illustrator when making logos because vectors can be resized to any size and it won't look like ****

Raster editing programs such as Photoshop use pixels, and cannot be resized without looking like **** .

Never use more than 3 colors.
Use a pantone color book to determine the true color of your logo once it's printed, and you can always write down the pantone, and have the exact same color you used previously in your logo to use in new designs.

Reply
+10
#28 to #8 - vymastenaochechula ONLINE (12/08/2015) [-]
never take any advice as unconditional truth
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+8
#59 - zaggystirdust ONLINE (12/08/2015) [-]
Get with the times grandpa
Reply
+8
User avatar #39 - tsoper (12/08/2015) [-]
The recipe for the perfect logo is to have a company that actually has money and **** .

Apple's logo is a ******* silhouette of a bitten apple, **** kind of logo is that? I guarantee if apple tried to start up today with no money and no fame, everyone would think their logo is stupid. But because they have money and fame, people worship the logo.
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+7
#61 - mytwocents (12/08/2015) [-]
And now the sad truth. I ll let em roll:
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+10
#12 - darkskullx (12/08/2015) [-]
**darkskullx used "*roll picture*"**
**darkskullx rolled image** Thank you for your post!
Reply
+4
User avatar #55 to #12 - theblackhorntail ONLINE (12/08/2015) [-]
Well hello there Oedipus.
Reply
0
User avatar #133 to #78 - whatevsnicktrololo (12/09/2015) [-]
Actually there is a myth that apples logo represents Alan Turings death,since he killed himself by injecting cyanide in an apple and then biting it(thus the bite on the apple).
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0
User avatar #138 to #78 - jelopi (12/09/2015) [-]
Adam and Eve
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+3
#93 to #78 - anon (12/08/2015) [-]
Newton...? Gravity..?

anything?
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+1
#94 to #93 - idkwhattonamethis (12/08/2015) [-]
Pretty much everything in the world has been used in some scientific discovery, an apple is no exception so it shouldn't represent knowledge anymore than **** does
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+1
User avatar #116 to #94 - thirdjess (12/08/2015) [-]
An apple is a symbol of knowledge in multiple religions across time. Most notably, the fruit from the tree of knowledge in the garden of Eden.
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+3
User avatar #30 - pristinepanda (12/08/2015) [-]
The problem with branding is that people tend to think that the company is successful because the logo is successful, when the reality is the exact opposite: the logo is successful because the company is successful.
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+2
User avatar #2 - cursedjester (12/08/2015) [-]
Actual advice thats useful for future endeavours.
Thank you very much.
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+2
User avatar #1 - vileinsect (12/08/2015) [-]
nice dude, this is some quality repost. Thx
Reply
+1
#126 - anon (12/08/2015) [-]
>2015
>Allowing yourself to be influenced by logos as a consumer
>Paying attention to advertising at all

Stupid ******* sheep. I thought my generation was past this, but nooooooo... you're all a god damn disgrace.
Reply
-1
User avatar #129 to #126 - kaiserdjg (12/09/2015) [-]
said anon
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